Ad Legends Re-Imagine Iconic TV Messages For Digital Web – Google’s ad Project Re:Brief

Google is championing a project that asks a very interesting thought-provoking question about classic advertising and answers it with an enlightening and charming series. The project is called, “Project Re: Brief” and asks how the originators of some the greatest, most memorable iconic advertising in history might “Re-imagine” the same idea after forty years and apply it to today’s audiences using today’s digital marketing tools.

Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit “Art & Copy,” Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven’t changed.

Meet Apple’s Next Big Cat, OS X Mountain Lion

Apple announced the upcoming release of its next operating system, OS X 10.8 Mountain Lion. With plans to ship this summer, it includes new features like an integrated notification center, better iCloud support, AirPlay Mirroring for desktops, and more. Check out the full video below!

Amazing Jazz Blues cover of ‘Sheila Ki Jawani’ way better than the original!

Performed by Rave iBand

Rave iBand is a band comprising serious musicians who play music using smart phones and tablets (the guitarist uses a guitar app, drummer uses a drum app, etc) In fact even the vocalist sings into a smartphone using a microphone app!
Rave iBand is asia’s first ever band if its kind!

The band members are:
Riccha Paul – 2 Smart Phones (Mic App, Perc App)
Charan Raj – 2 Tablets (Piano App, Guitar App)
Dj JDee – 2 Tablets (Dj App, Sampler App)
Vanil Veigas – 1 Tablet, 1 Smart Phone (Percussion App, Flute App)

Band conceptualized and Music Directed by Raveolution Studios.
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Address Is Approximate – A Google Street View / Robot inspired stop motion short

Google Street View stop motion animation short made as a personal project by director Tom Jenkins.

Story: A lonely desk toy longs for escape from the dark confines of the office, so he takes a cross country road trip to the Pacific Coast in the only way he can — using a toy car and Google Maps Street View.

All screen imagery was animated – there are no screen replacements.

Produced, animated, filmed, lit, edited & graded by Tom Jenkins

Shot using Canon 5d MkII, Dragonframe Stop Motion software and customised slider.