Facebook’s CEO, Mark Zuckerberg, along with COO, Sheryl Sandberg, recently sat down with broadcast journalist Charlie Rose for an in-depth interview discussing the overwhelming success of Facebook and its plans for the future.
Actor and Director Mark Ruffalo JUST ISSUED this Statement at “Occupy Wall Street”
He is set to play the comic character Hulk in the 2012 Marvel film The Avengers.
1.) He didn’t work from notes. Notes suck. Notes say, “What I’m saying is so unmemorable, even I had to memorize it.” Speak from the heart.
2.) It didn’t feel like he was presenting. It felt like he was talking with us.
3.) He stopped 23 agencies from pitching for Apple’s business and just assigned it to an agency he admired. God, the pitch process sucks so bad.
4.) He sounds like a creative making the pitch to a client, not a client.
5.) He was actually proud that Apple had done what he called “award-winning work.” These days, even agencies are afraid to say their work win awards. (Today award-winning means the work didn’t sell stuff but was really cool.)
6.) The speech is entirely about brand advertising; about values, about “soft” stuff like that. Yet today Apple is the one of the most valuable brands on the planet and for awhile there, Apple had more cash reserves on hand than the U.S. Government.
7.) I challenge you to find just one speech by a company CEO talking about his company’s “values and vision” that does not either set off your bullshit alarm or put you into a deep, restful, and refreshing sleep.
8.) Makes a cool point about how a company’s market challenges can change wildly, but its values do not; or should not. Companies which have values and stick to them, they last. (Which is what the book Built To Last is all about.)
9.) He made it very clear that Apple’s core value is this: “We believe people with passion can change the world.” And there he was, a walking example of it.How many other brands can a.) talk about having such a cool core value, and b.) can then actually walk the walk?
10.) He used the phrase “the soul of this company.” How many companies have a soul? Apple does. Did any of the phone companies in your life have a soul?
Wanted to go with flowers but then decided to ‘Think Different’
1. Winners: media outlets. Spotify, Hulu, many others. The Open Graph intends to socially enable every possible aspect of your life in as automated a fashion as possible. Who can attract the most eyeballs? The common denominator content providers and big houses.
2. Losers: batch and blast organic marketers. The way marketers are going to get to audiences through Timeline and Open Graph is pretty clearly through Apps. For everything else, you’re going to be using the Ads system. All those Likes and other things? They don’t appear as though they’ll significantly impact this new interface except in the most peripheral of ways.
3. Winners: the popular. Edge Rank has been filtering the real time feed; Open Graph’s new Graph Rank will filter the Timeline and access to eyeballs for apps. Marketing will need to reinforce apps with other channels to ensure their success. If you’re good at marketing, good at building buzz, good at aggregating crowds, you will win.
4. Losers: the entrepreneurs and independents. If you have no budget and/or no capabilities to promote your stuff – whether you’re a content producer, media maker, or developer – you’re pretty much screwed. Everyone else who is a better marketer or has a bigger budget is going to run you over.
5. Winners: the data driven. Over time, you can bet that Timeline and Open Graph data will be made available via API. There’s a huge bounty available for anyone who can crunch massive pools of data and extract insights from it. Imagine being able to do massive data insight gathering from an entire lifetime instead of just a few status updates and likes.
6. Losers: people concerned about privacy. If you thought managing privacy controls now was tough, just wait till you face an entirely new set for Timeline and Open Graph.
Final food for thought: Facebook isn’t doing anything new, data-wise. If you’re creeped out by this, then realize that most of this data is already in their system. They’re simply designing a new way to organize it. Sure, stuff like Timeline and Open Graph will let more parts of your life be socialized, but the vast majority of relevant Timeline data like photos, status, likes, etc. is already in the machine.
What are your initial thoughts and takeaways from the Facebook F8