Ad Legends Re-Imagine Iconic TV Messages For Digital Web – Google’s ad Project Re:Brief

Google is championing a project that asks a very interesting thought-provoking question about classic advertising and answers it with an enlightening and charming series. The project is called, “Project Re: Brief” and asks how the originators of some the greatest, most memorable iconic advertising in history might “Re-imagine” the same idea after forty years and apply it to today’s audiences using today’s digital marketing tools.

Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit “Art & Copy,” Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven’t changed.
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