How to use social media like the Cap’n

Quaker Oats: Hitting the High Seas of Social Media, presented by Barbara Liss from GasPedal and SocialMedia.org on Vimeo.

As it turns out, Cap’n Crunch isn’t just a maker of delicious cereals; he’s also a social media rockstar. Well, maybe not the Cap’n himself, per se, but his social media team. By using the Cap’n’s voice on social media, the team was able to raise baseline revenue by 3-5%. Take a look at the half-hour video:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s